Frame every feature release as a new product launch for new audiences
Instead of announcing features as updates for existing users, frame each release as a standalone product launch that makes sense to people who've never heard of you. This maximizes reach by making announcements accessible to cold audiences rather than just your existing followers.
When to use
When you're doing continuous shipping and want each release to drive new user acquisition, not just engagement with existing users. Especially effective for early-stage products still building initial audience.
Don't do this
Announcing 'Feature X is now live!' which only makes sense to people already familiar with your product. New viewers scroll past because they lack context about what your product does or why they should care.
2 Founders Who Did This
Treated every feature release as a new product launch, framing it to make sense to people who don't know Chatbase.
Published changelogs every 2-3 weeks on r/selfhosted, treating each feature release as a new launch opportunity across Dev.to, Indie Hackers, HackerNoon, and Lemmy