DistributionEmerging Pattern

Run paid ads immediately to validate demand before organic channels

Paid advertising provides fastest validation because you can turn it on instantly. Use Google or Meta ads to test willingness to pay. Once ads validate, layer in slower SEO.

When to use

Right after launching MVP to quickly test market before investing months in organic

Don't do this

Spending months building SEO before knowing if anyone will pay

2 Founders Who Did This

1
All three appsby Samuel Rondot

Always starts with Google or Meta ads immediately after launch

Result:Quick validation, adds SEO once traction appears. $35K/month combined
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2
Bank Statement Converterby Angus Chang

Bought Google Ads immediately after launching the 1-week MVP to test if people would actually use the product

Result:People immediately started uploading bank statements, validating the problem existed
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