DistributionEmerging Pattern
Run paid ads immediately to validate demand before organic channels
Paid advertising provides fastest validation because you can turn it on instantly. Use Google or Meta ads to test willingness to pay. Once ads validate, layer in slower SEO.
When to use
Right after launching MVP to quickly test market before investing months in organic
Don't do this
Spending months building SEO before knowing if anyone will pay
2 Founders Who Did This
1
All three appsby Samuel Rondot
Always starts with Google or Meta ads immediately after launch
Result:Quick validation, adds SEO once traction appears. $35K/month combined
Read full story →2
Bank Statement Converterby Angus Chang
Bought Google Ads immediately after launching the 1-week MVP to test if people would actually use the product
Result:People immediately started uploading bank statements, validating the problem existed
Read full story →