Answer questions in your problem space with genuine expertise, linking to your solution naturally
Instead of leading with promotional posts, monitor social media for people discussing problems your product solves and provide genuinely helpful answers using your domain knowledge. Pull from your product's educational content to answer their specific questions, then naturally mention your solution as a resource. This builds credibility and trust before asking for downloads.
When to use
When you have deep expertise in your problem domain and your product includes educational content or frameworks. Works best for problems people actively discuss online (health, productivity, relationships) where helpful answers are valued.
Don't do this
Leading with 'Check out my app' or promotional messaging. Giving generic advice instead of leveraging your specific expertise. Posting links without first providing value.
1 Founder Who Did This
Spent hours finding social media posts about anxiety and panic attacks, answered specific questions using knowledge from Rooted's educational lessons (like explaining why anxiety during a run is normal), then linked to Rooted