Personally email users when you ship their feature request to convert them into advocates
Save all feature requests from day one. When you ship a feature for a specific user, email them personally: 'Hi [name], I just implemented your feature. Do you like it?' Ask questions to re-engage them. Only after they respond positively, ask for a review or referral. This turns satisfied users into active advocates because they feel heard and valued.
When to use
For early-stage products where personal touch scales (up to thousands of users). Especially effective when you have manageable feature request volume and can track who requested what.
Don't do this
Blasting generic 'we shipped your feature' emails to all users, or asking for reviews immediately without confirming they're happy. This feels transactional and doesn't build the personal connection that drives advocacy.
1 Founder Who Did This
Saved all user feature requests from 2019 onward, emailed individual users when their specific request was shipped, asked if they liked it, only requested review after positive response