DistributionEmerging Pattern
Request ratings at golden moments when users experience core product value
Timing rating requests to moments of delight - when users first see the product working magically - maximizes positive response rates. For an app showing live bus tracking, this is right after users see a bus moving on the map. These emotional high points generate more and better ratings than generic timing.
When to use
When you need user ratings for organic discovery and want to maximize positive response rates
Don't do this
Requesting ratings at random times or after generic actions like app opens
1 Founder Who Did This
1
Murmigoby John Makavoy
Requested ratings immediately after users tapped a bus stop and saw live tracking animation of bus moving on map - the 'magic moment' of the product
Result:Steady stream of positive ratings pushed app to #1 for targeted keywords organically, with 75K ratings total
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