DistributionEmerging Pattern

Leverage alternative localizations to boost keyword indexing in your primary market

Q: How many founders have validated "leverage alternative localizations to boost keyword indexing in your primary market"?

1 founder has proven this pattern works. Examples include John Makavoy (Murmigo).

App stores index keywords from all localizations with equal weight. By adding keywords to less-competitive language localizations (like Mexican Spanish), you can get those same keywords indexed for your primary market (US) with the same ranking weight, effectively multiplying your keyword coverage.

When to use

When you've exhausted primary language keyword slots and want to expand keyword coverage without diluting rankings

Don't do this

Only using your primary language localization and missing the opportunity to index additional keywords

1 Founder Who Did This

Murmigoby John Makavoy

Added keywords to Mexican Spanish localization, which app store indexed for US App Store with same weight as native English keywords

Result:Essentially doubled keyword coverage and boosted US App Store rankings

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