Research location-specific terminology users actually search for, not generic category keywords
Different regions use different terminology for the same service. Users in New York search 'MTA subway' while Chicago users search 'CTA L train'. By researching and targeting location-specific keywords instead of generic terms like 'bus tracker', you can rank higher for lower-competition searches that better match user intent.
When to use
When building apps or services that vary by geographic market and local terminology matters for discoverability
Don't do this
Using only generic category keywords without researching how people actually search in different markets
1 Founder Who Did This
Researched that NYC users search 'MTA subway' and Chicago users search 'CTA L train' instead of generic 'bus tracker'. Added location-specific keywords to app title and metadata, customized screenshots per location