Systematize influencer discovery and outreach using scraping tools and automation platforms
Manual influencer outreach doesn't scale. Use influencer scraping tools to identify creators who match your target demographic and have a history of app partnerships, extract their contact information, then use outreach automation platforms to systematically pitch them. Once influencers create content, amplify the best-performing posts with platform advertising (like TikTok Spark Ads) to extend organic reach. This creates a repeatable, data-driven process for influencer partnerships rather than one-off relationships.
When to use
When targeting consumer apps with clear demographic profiles, especially in markets dominated by social platforms like TikTok and Instagram. Most effective when you can identify which creators have successfully promoted similar products.
Don't do this
Manual DM outreach to influencers one by one, or relying on influencer marketplace platforms that charge high fees. Also avoid purely organic influencer strategy without paid amplification of what works.
2 Founders Who Did This
Used ToppyYappers.com to scrape TikTok/Instagram/YouTube for French Gen Z women influencers with app partnership history, extracted emails, automated outreach via Lindy.ai, then boosted successful influencer videos with TikTok Spark Ads
Uses influencer scraping tools to identify creators who match target demographic and have app partnership history. Systematically pitches them, has them create content, then amplifies best-performing organic videos with Facebook ads (creating tested ad content library).