DistributionEmerging Pattern

Delay partnerships until you have PMF and partnership data

Partnerships can divert engineering from PMF.

When to use

When considering early BD hires

Don't do this

Hiring BD without validated strategy

1 Founder Who Did This

1
Stripeby Cristina Cordova

Established repeatable partnership patterns with e-commerce platforms, then transitioned templated deals to sales function

Result:BD team freed to focus on new strategic partnerships; scalable distribution engine built
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