DistributionEmerging Pattern
Delay partnerships until you have PMF and partnership data
Partnerships can divert engineering from PMF.
When to use
When considering early BD hires
Don't do this
Hiring BD without validated strategy
1 Founder Who Did This
1
Stripeby Cristina Cordova
Established repeatable partnership patterns with e-commerce platforms, then transitioned templated deals to sales function
Result:BD team freed to focus on new strategic partnerships; scalable distribution engine built
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