Build content for customer questions not thought leadership - tactical QA content ranks better and converts more

Initially built content about company culture. After talking to customers, pivoted to short QA-style HR topics for SEO.

Built content answering customer questions about specific integrations rather than generic thought leadership

Created four content types: build guides with free templates, new feature announcements, fundamentals courses, and listicle content like '10 ways you're using Notion wrong'

Focused on understanding true search intent behind queries and creating content that met that intent - sometimes more in-depth than #1 Google result, sometimes more concise

Created content answering specific questions people search for rather than thought leadership. Formula: age + number + income amount creates curiosity.

Tests different search framings for same video content - 'supplement name' vs 'testosterone supplements' vs 'gaining muscle' to find highest search volume

Created content answering specific customer questions like how to block websites or convert smartphones to dumb phones rather than writing thought leadership or founder journey content

Focused content on answering customer questions about AI coding workflows rather than thought leadership or self-promotion

Created tactical Q&A content answering specific customer questions: how to block content on iPhone, how to convert phone to dumb phone, how to enforce SafeSearch. Content solved real problems rather than thought leadership.

Built content for customer questions ('how to make a logo,' 'how to design a flyer') rather than thought leadership. Each landing page answered a specific design question with an actionable template.

Created blog posts answering specific questions about email protocols, IMAP complexities, and integration challenges that his ICP was actively searching for.