Embed persistent branding on user-generated content that will be shared externally
Add watermarks, logos, or badges to content users create on your platform so that when they share to other platforms (Instagram, Facebook, Twitter), your brand gets automatic exposure. Actively defend this branding by repositioning it when users try to crop it out.
When to use
When your product enables users to create content they will want to share on other social platforms, and you need organic growth without paid advertising budget.
Don't do this
Making branding easily removable or hidden, which loses the viral distribution opportunity every time content is shared.
8 Founders Who Did This
Embedded logo watermark on all user-generated videos; when users started cropping it out, moved the watermark position to preserve visibility
Embedded logo with domain name (stagetimer.io) written in it on every shared timer link, made it memorable and easy to type
Embedded branding link on every form created, which users share externally as part of product use
Embedded persistent JotForm branding on every form created by users, which would then be shared externally with respondents via unique links.
Embedded persistent Canva branding on user-generated designs that were shared externally to Facebook, Instagram, and other social platforms. Each shared design served as an advertisement for Canva.
Free demos include persistent Supademo watermark that provides exposure whenever demos are shared externally or embedded on websites.
Embedded 'Survey by Sprig' branding on all survey responses, creating persistent brand exposure every time end-users interacted with a Sprig-powered survey
Winners display Uneed badge on their websites, creating persistent branded backlinks across thousands of external sites