DistributionEmerging Pattern

Building in public only works if your customers are on that platform - dont assume X is always the right channel

Q: How many founders have validated "building in public only works if your customers are on that platform - dont assume x is always the right channel"?

1 founder has proven this pattern works. Examples include Angus Chang (Bank Statement Converter).

Insight from Mattia Pomelli

When to use

When finding channels to reach customers

Don't do this

Relying on a single channel or ignoring distribution early

1 Founder Who Did This

Bank Statement Converterby Angus Chang

Tried building in public on Twitter, blogging, and cold emails for months but got zero customers because his users weren't on those platforms

Result:Recognized his customers (people analyzing bank statements) don't use social media or read startup blogs - stopped wasting time on those channels

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