How many founders have validated "target power users in adjacent products to find early adopters"?

1 founder has proven this pattern works. Examples include Saket Saurabh (Nexla).

DistributionEmerging Pattern

Target power users in adjacent products to find early adopters

Insight from Vinay Ayyala

When to use

When finding channels to reach customers

Don't do this

Relying on a single channel or ignoring distribution early

1 Founder Who Did This

Nexlaby Saket Saurabh

Identified early adopters in target enterprises by looking for people who recorded case studies with startups, posted about innovation on social media, or showed passion for cutting-edge technology

Result:Found technical buyers at Instacart, LinkedIn, DoorDash willing to take a bet on Nexla as an early-stage startup

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