How This Guy Makes $10M/Year with 6 Businesses Using the ACP Funnel
TL;DR: Greg Eisenberg runs Late Checkout, a holding company with 6 businesses generating 8-figure revenue and mid-7-figure profit. After experiencing WeWork's $47B → bankruptcy collapse, he vowed to build profitable businesses from day one instead of unprofitable VC-backed ventures. His ACP funnel (Audience → Community → Product) became his repeatable framework: build social media audience (10K+ followers), convert to owned community (in-person events, emails/SMS), then create products based on validated demand. For LCA (his innovation agency), he built a 10K Twitter following, hosted orange wine disco parties in Williamsburg to meet potential clients, and landed $1.5M/year contracts because he'd already built trust. For Dispatch (design agency), he started a Twitter account focused on design inspiration, grew it to thousands of followers within weeks, then launched design subscriptions that did 7 figures revenue + $450K profit in year 1. For Boring Marketing, he created a Twitter account about SEO/ads tactics, built community, then launched an AI-assisted SEO tool that did $350K profit year 1 and projected $2-3M profit year 2. His multipreneurship approach (multiple $25K/mo businesses vs one $100K/mo business) provides diversification against platform changes and algorithm shifts. For hiring, he recruits 'nerds in residence' from his communities - active members who are already experts. For ideas, he uses redditlist.com to find fast-growing subreddits and gummysearch.com to identify problems. His tools include Framer (landing pages), ConvertKit (email), VidIQ (YouTube research), Notion (team ops), and Loom (async communication).
Key Insights
- ACP funnel framework: Build Audience on social → Convert to Community you own → Create Product based on demand
- Start with community before product to de-risk development - Greg's businesses hit 7-figure revenue in year 1
- Multipreneurship (multiple $25K/mo businesses) provides platform risk insurance vs one $100K/mo dependency
- In-person community events (parties, meetups) build high-trust relationships for premium B2B deals ($1M+ contracts)
- Use Reddit growth tracking + problem mining tools to systematically discover validated market opportunities
Actionable Takeaways
- Build 10K+ social media followers in your target niche before creating a product
- Host in-person events to convert online audience to owned community with emails/SMS
- Use redditlist.com to find fast-growing subreddits, then gummysearch.com to extract top problems
- Hire active community members ('nerds in residence') who already demonstrate expertise
- Price B2B services on client outcome value ($1.5M for 9-10 figure impact) not time ($1.5K/month)
Principles Validated (9)
Create content TO your audience that solves their problems, not content ABOUT yourself that showcases your growth
Greg Eisenberg (Dispatch / Boring Marketing)
Build your own audience as proof of concept before selling to larger audiences
Greg Eisenberg (Late Checkout (LCA))
Host in-person events to convert online audience into high-trust B2B relationships
Greg Eisenberg (LCA (innovation agency))