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Lionize: NBA Data Scientist Builds $1.5M ARR Influencer Platform
TL;DR: Lionize was AI-powered influencer marketing platform matching brands with micro/nano influencers. Buetti started it after his suggestions at NBA job were rejected. Grew through viral content (Medium article got 12K claps). Raised $6M, reached $1.5M ARR with 13 employees. Sold to gen.video for 7 figures but chose stock+roles over cash-only to maintain long-term collaboration.
Key Insights
- Started as rejected workplace suggestion → side project → company
- Viral Medium article drove significant growth and credibility
- Chose stock+roles over cash-only deal for long-term collaboration
Actionable Takeaways
- When workplace rejects your ideas, build them yourself
- Create viral content that showcases your technical skills and problem-solving
- Consider equity+role deals over cash for continued involvement
Read full article on theygotacquired.comAdded Feb 3, 2026