Hitting a 7-figure ARR after one failure and one exit

TL;DR: LeadDelta demonstrates how prior entrepreneurial experience compounds. Rasic's first venture (MyShop) failed, but his second (Autoklose) was acquired, providing capital and credibility. Rather than building from scratch, he acquired a small product, refactored it for one month, and launched with 500+ subscribers. Strategic positioning avoided competing on automation, instead focusing on relationship management. Growth came from organic channels: three Product Hunt awards, weekly shipping cadence, SEO from day one, and Chrome Web Store. He advocates changing pricing every 3-6 months and recently tripled rates while maintaining strong acquisition.