How June Grows: Winning By Doing The Opposite
by Jaryd Hermann
TL;DR: June's insight: less than 10% of employees use analytics because tools are built for specialists. Founder Enzo Avigo asked what if we build for the other 90%? The strategy stacks three 'opposites': (1) Simplicity vs complexity - 30 minute setup, automatic dashboards, (2) Company-level vs individual analytics - B2B SaaS needs account understanding, not just user metrics, (3) Generalists vs specialists - wider TAM by serving people with soft data skills. This combination creates defensibility - competitors can't easily replicate without adding complexity. June rejects MVP in favor of MRP (Minimum Remarkable Product) - quality is non-negotiable when your alternative is modern software. Customer care goes beyond metrics: founders share WhatsApp with customers and build 'customer maps' of goals and fears. Founder-led marketing (Enzo = June) generates millions of LinkedIn impressions monthly.
Key Insights
- Build for the underserved - less than 10% of employees use analytics, so build for the other 90%
- Strategy of Opposites: do the opposite of what incumbents do (simplicity vs complexity)
- Stack micro strategies together for compounding defensibility
- Three opposites: Simplicity vs Complexity, Company vs Individual analytics, Generalists vs Specialists
- Simple brands outperformed market by 686% since 2009 - simplicity sells
- MVP advice is dated - today you need Minimum Remarkable Product (MRP)
- Quality is non-negotiable when your alternative is modern software
- When data and anecdotes disagree, anecdotes are usually right
- Startups can always: move faster, take bigger risks, care more
- Founder-led marketing: personal brands beat corporate logos
- Ship it, then post it - shows execution ability and builds momentum
Actionable Takeaways
- Hunt for contradictions: what does everyone believe that might be wrong?
- Look at who ISN'T being served by incumbents - build for them
- Stack multiple micro strategies together for compounding differentiation
- Replace MVP with MRP - polish selectively but make it remarkable
- Build customer maps with goals, fears, and context - not just usage data
- Share personal contact with customers (WhatsApp, email) to build deep relationships
- Use founder-led content marketing - personal brands beat corporate logos
- Ship products then post about them - execution builds credibility