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Founder's Insights on Scaling a B2B API Fintech Product
TL;DR: Andrey Korchak and his partner Ivan co-founded Monite in 2020 as a Swiss army knife finance tool for European SMEs. After launching an MVP and collecting market data, they realized the B2C path would take up to 10 years to break even due to long sales cycles and modest per-customer revenue. They also faced well-funded competitors. This led them to pivot into an API fintech platform, providing invoicing, accounting integrations, and ERP features to other software companies. They bootstrapped for 8 months building the MVP, then raised from angel investors. Their early acquisition relied on networking, cold calling, and building a sales team, later supplemented by fintech exhibitions and content marketing.
Key Insights
- Revenue projections from real market data triggered a pivot from B2C to B2B API platform when break-even was projected at 10 years
- Bootstrapping for 8 months built a credible MVP that convinced early angel investors to fund the company
- Fintech exhibitions became the second largest acquisition channel after direct sales for a complex B2B infrastructure product
Actionable Takeaways
- Build revenue projections from real market data early to validate your business model viability
- Avoid building features you cannot sell to customers immediately to prevent unnecessary complexity
- For B2B infrastructure, invest in direct sales and industry exhibitions as primary acquisition channels
Read full article on failory.comAdded Feb 15, 2026