HubHaus: Co-Living Startup That Failed When Pandemic Destroyed PMF

TL;DR: HubHaus provided affordable co-living by renting large properties and matching roommates, offering below-market rates per room. Founded in 2016, they had real PMF before COVID - when 40-60% of tenants left within months as remote work made expensive California co-living unnecessary. They failed to raise a Series B because the WeWork IPO disaster made investors wary of all co-living/co-working companies. Their competitors Bungalow ($96M) and Common ($130M) survived only because they had raised more capital. HubHaus made dubious decisions during its decline - not paying landlords, stopping utility payments, and cutting services while still collecting fees.